Develop new experiences to enroll uniquely the “DNA” of your business in its “ecosystem”
« In situ » artists productions, cross domain and competency sponsorship, new models of proximity partnerships with local authorities, institutions and media (research and coordination, % budget).
Example : art + solidarity + sustainability
Palas por Pistolas, 2008 © Pedro Reyes & Yvon Lambert gallery, Paris
Collecting, sorting, casting of 1527 firearms for the production of shovels to plant trees, Culiacán, Mexico
Installation of 40 shovels, La Sucrière; trees planting with the 40 shovels, Bron Children Hospital, November 6, 2009, Biennale de Lyon 2009.